Download Presentation                              Geo-Marketing is a discipline within marketing analysis which uses geographic information in planning and implementing marketing activities. Power Map is a user-friendly geomarketing application that enables business executives from utilizing the power of Geographic Information Systems to perform various market analysis scenarios; it allows users to visualize the geographic dimension of their business data allowing them to realize patterns and issues more easily. PowerMap provides a visual representation of the market and its variables, plotted on a GIS map. PowerMap is designed to meet the Business Executive need for simplicity & usability with multiple outputs (Maps, images, reports) & different viewing options. Business executives, Network Managers, Research Institutes, Media & Publishers, NGO’s & Government can now work with the Maps with different layers to present clients, Network, Markets, projects, Data & Statistics using simple click & drag tools. Using Power Map, the user can create his/her own maps to use in analysis, planning, presentation and reporting. PowerMap comes bundled with the country maps and statistics and allows the users to import their own business data or to add data directly to the product. Currently PowerMap has been customized for two main vertical markets: - Banking & Financial Services - Retail   top LebanonAtlas, Municipalities